Monday, March 7, 2011

LIVE! On the Web... It's The GRID

At 12:30 P.M. today there was a new kid on the block... Or should I say kids. Scott Kelby and Matt Kloskowski, two of the three original Photoshop Guys (yes Dave Cross is still around) have once again put together what I think will be a very successful program that will air every week. Yes I did say air as in a live broadcast... Only not  a TV broadcast, a Web broadcast. Ok so you say this is nothing new! Well yes and no. The basis for the broadcast is a talk-show format (only without the couch). Todays guest was West Coast Photographer Jeremy Cowart which is to say he photographs much of Hollywood.
The program is topical in that they have a specific topic they are looking at for the day but all three had their iPads on looking at Tweets from viewers.
A couple of todays topics were the use of the iPad as a portfolio and the use of video on the current round of DSLR cameras.
Jeremy uses bot asa a comercial photographer and had a really good point about print work. The ability to spread many prints on a table is much easier for a client to scan over than flipping through pages on the iPad. On the other hand, portrait and wedding photographers find it a great tool to show a client their initial images. I can vouch for that myself. Last saturday I shot an all day event of teenagers performing various activities from solos, dramas, to musical instruments. The next day I was able to show some of the images to people and it generated a good bit of interest including the question, "How can I buy prints of these?" YES, thats what I want to hear.
As far as the DSLR/video topic went, an online poll was taken during the broadcast that reveals the following:
Clearly if this is a representation of photographers around the country, Nikon and Canon have missed the mark. Personally I have played with it but have not incorporated it into any sales work. At this point it will not be a marketing tool or sales option but may be incorporated as a value added piece.
So back to the show. The Grid is a light, entertaining, and makes an hour just fly buy. I would encourage any photographic enthusiast to tune in at 12:30 P.M. EST on mondays to have a listen. You can catch The Grid at www.kelbytv.com/thegrid or you can eventually catch it as podcast at http://kelbytv.com/kelby-tv-shows/ or on iTunes.
Good, Info and entertaining.

Cya... Doug

No comments: